Pass 1 methodology
Identify SFDC revenue cells (state × city × product) with no matching content. Apply 10% / 20% / 30% SEO capture rate to exposed revenue. Range = conservative / plausible / aggressive. No GA4 organic-attribution dependency — revenue is invoice-grounded. This is the same approach used for the MM IEA ($21.2M conservative → $42.3M plausible) adapted to PS's inventory and SFDC data.
Conservative · 10% capture rate
$6.3M/year
- State × product pages (78): $4.4M from $44M exposed (top-14 states)
- Missing city pages (~15): $330K from $3.3M exposed
- 40ft hub + internal linking: $1.0M from $20.5M 40ft SFDC
- Rental intent hub: $560K from $56M rental revenue
Plausible · 20% capture rate
$9.4M/year
- State × product pages (78): $8.8M from $44M exposed
- Missing city pages (~15): $660K from $3.3M exposed
- 40ft hub + internal linking: $2.0M from $20.5M 40ft SFDC
- Rental intent hub: $1.1M from $56M rental revenue
Aggressive · 30% capture rate
$12.6M/year
- State × product pages (78): $13.2M from $44M exposed
- Missing city pages (~15): $990K from $3.3M exposed
- 40ft hub + internal linking: $3.0M from $20.5M 40ft SFDC
- Rental intent hub: $1.7M from $56M rental revenue
- Requires: full 78-page build, all city pages, schema on all 242 existing pages, internal linking architecture. 18–24 month horizon.
Gap priority — revenue exposed vs. build effort
| Gap |
Pages needed |
SFDC revenue exposed |
Conservative uplift (10%) |
Build horizon |
State × product pages
26 states × 3 product types |
78 |
$44M |
$4.4M |
12–18 months |
40ft container hub
Organizes existing 40ft product pages |
1 |
$20.5M |
$1.0M |
1–2 months |
Rental intent hub
/storage-containers-for-rent/ national page |
1 |
$56M |
$560K |
1–2 months |
Missing city pages
Cameron LA, Fort Myers FL, Manchester TN + 12 more |
~15 |
$3.3M |
$330K |
3–6 months |
Missing state pages
AR, AL, IN, DC, KY, NE + 11 more |
17 |
$1.9M |
$190K |
6–12 months |
Why this estimate is conservative by design
The capture rate (10–30%) is applied only to SFDC revenue already in states/cities PS operates in — there's no "new market" assumption. The 10% floor reflects the reality that SEO drives a fraction of total pipeline, even for high-intent queries. The $56M rental revenue exposure for the rental hub uses total rental SFDC, but the hub would only capture organic searches — not direct/referral/paid revenue. Pass 2 will tighten this with GA4 organic attribution once the landing_page × session → quote probabilistic join is built.